I enforced and enhanced the visual identity that earned a hospital its ISO certification and grew its social following by 12.5% in a year.
Taytay Doctors Multispecialty Hospital, located in Taytay, Rizal, is one of the Philippines' respected hospitals with regard to clinical care.
Project Goals
To support business objectives, create a cohesive brand and increase recall, boost marketing efforts with consistent visual identity presentation and branding across all print and digital media.
Solutions
Define and enforce visual identity guidelines with the legacy logo at its core. Consistent quality assurance checks for any media onsite and online.
Roles
Print media design (posters, banners, business cards, marketing folders), creative reports and infographics, corporate merch design and production management, digital media design (social media content creation and website information updates).
Results
Initial steps to give a facility over a decade old some modern touches had been achieved. An estimated increase of 12.5% in social media followers on Facebook in a year. ISO Certification for Quality achieved (including Marketing activities).
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